Graphics: Javier Sanchez Barrantes Product Manager: Benoit Valla Developer: Hugh Lau Footwear: Edenlys Beylard Product Images and Video:PUMA SE
Puma x Santa Cruz
A collaboration with iconic skate brand Santa Cruz, inspired by the swamp, swamp monsters, and their legendary Slime Wheels. This energetic collection blends the worlds of skate and the outdoors, creating a bold and playful fusion of style and attitude.
The collection features 30% recycled cotton-blend knits and 100% recycled polyester wovens, emphasising sustainable innovation. Key design details include silicone badge sign-offs, contrast stitching, multi-pocket functionality, and reversible outerwear styles — all crafted for impact, utility, and self-expression.
Graphics: Karen Moreno / Ripndip Product Manager: Nicole Ivanova Developer: Hugh Lau Product Images and Video:PUMA SE
Puma x Rip n Dip
A collaboration with skate brand Ripndip, celebrating two iconic cats. The collection includes skate staples — from graphic tees to classic hoodies — paired with statement all-over print twill styles. Key details include garment-washed finishes, multi-pocket construction, and exposed metal trims, bringing a bold, irreverent edge to everyday skatewear.
Graphics: Florian Tripoteau Product Manager: Ana Naranjo Developer: Chell Lo, Vivian Chau Product images:PUMA SE
Puma Downtown / SS24
The SS24 Downtown collection takes its cue from the raw energy of pick-up basketball—a game open to all, without official uniforms, or expectations. It celebrates the mix of everyday workwear and sportswear seen on the court, where self-expression is key and style is as individual as each player. The collection is deeply inspired by the cultural crossover between '90s basketball and skateboarding—two grassroots movements that have grown into powerful forces shaping modern streetwear.The collection features materials with recycled content, playful colour palette and positive messaging graphic story.
Product Manager: Alex Day Product Developer: Many Li Product images:PUMA SE
Puma Downtown 180 / SS24
As skateboarding/ skate culture has seen a resurgence amongst Gen Z, they take visual cues from the 90’s and the early Y2K skate culture to create their own more inclusive take on skate. Puma 180 is a new line for the Sportstyle category inspired by authentic skate cultures with a gender-neutral approach, better fabrics and a distinctive branding identity.