Product Manager: Ana Naranjo Developer: Vivian Chau and Farhana Imran Product images:PUMA SE Graphic Designer: Karen Moreno
Puma Women's World Cup / SS23
"The Beautiful Game" is also messy and scrappy, and so are the next generations of fans who refuse to conform to gender expectations. We celebrate the game and redefine what it means outside the men’s game. Drawing inspiration from the rebellious edge of punk and grunge movements, and the vibrant, eye-catching kits worn by goalkeepers, the collection features clashing prints and bold colour combinations. It pays tribute to the FIFA Women’s World Cup 2023 and the world-class, iconic athletes who continue to redefine the sport.
Product Manager: Alex Day Developer: Mandy Li Graphic Designer: Karen Moreno Images:PUMA SE
Puma 50 Years of Hip Hop
This collection celebrates 50 years of Hip Hop specifically the 00's era. During this time, oversized silhouettes, bold graphics, and statement sportswear became synonymous with hip-hop culture. American sportswear—particularly graphic football jerseys and classic baseball jackets—played a key role in shaping the aesthetic, reflecting the influence of athletes and street style on the music scene. This collection reinterprets those iconic elements, paying homage to the enduring connection between hip-hop and sportswear. Embroidery and textured graphics play a key role, with fabrics including faux suede and leather.
Graphics: Diogo Lopes Designed with Lauren Scriven Product Images:PUMA SE
Puma x Mercedes AMG Petronas
This lifestyle-tech collection for PUMA x Mercedes AMG Petronas fuses the thrill of high-speed racing with the raw energy of underground rave culture. Inspired by the glow of neon lights, the pulse of electronic music, and the precision of fast cars, the collection merges performance-driven materials with bold, street-ready aesthetics. Design elements include subtle nods to Mercedes heritage through team-colored trims and tipping details, paired with a mix of matte and shine wovens, as well as engineered knits. The result is a modern, technical collection that captures the essence of movement—both on the track and on the dance floor.