Graphics: Giorgia Zen Product Manager: Alex Day Developer: Mandy Li and Farhana Imran Product Images:PUMA SE
Puma RE:Place / SS24
Inspired by the natural contours of water, the rhythmic pulse of the ocean, and the surfers who ride its waves, SS24 Recollection fuses organic design with sustainable innovation. The collection features fluid, curved cutlines, a marine-inspired colour palette, and surf-infused graphic elements. We replace synthetic materials with natural fibres, continuing our commitment to 100% plastic-free trims and components. Embracing 100% recycled cotton innovation, water-based prints, and updates to the iconic Puma RE:Collection DNA, we offer a fresh seasonal take on sustainability and performance.
A key goal of this product was to move towards a more circular lifecycle. To achieve this, we focused on mono-materials, prioritising cotton and recycled cotton. We ensured that all components—trims, threads, care and size labels are compatible for recycling, meaning the entire garment can, in theory, be recycled without the need to remove any components
Graphics: Giorgia Zen Product Manager: Alex Day Developer: Mandy Li and Farhana Imran Product Images:PUMA SE
Puma RE:Collection / SS22
In a post-COVID world, we are free to reconnect with nature and explore the world around us. We escape reality, take a moment to reflect, and find inspiration in the natural world, meditation, and positive affirmations. This season of RE:Collection is about both observing and preserving our environment.
We are committed to creating better products, always learning and evolving to improve our processes. This season, our goal was to develop a fully plastic-free collection—from materials and components to graphics and packaging. While we didn’t achieve complete plastic elimination, we made significant progress in reducing our impact and gained valuable insights. With each innovation, we move closer to a more sustainable future, continuously refining our approach season after season.