Product Manager: Ana Naranjo Developer: Vivian Chau and Farhana Imran Product images:PUMA SE
Puma T7 / SS23
A re-interpretation of Puma’s classic T7 tracksuit for the modern consumer — inspired by the clean, timeless aesthetic of sports like tennis. The SS23 T7 explores how the sport of tennis has evolved its traditional preppy image to suit the contemporary player. Key details include metal trims, tailored elements, tonal T7 paneling, and clean finishes, all designed to bring a refined edge to this iconic silhouette.
Indestructible Base Layer/ Personal Project
As we face increasingly unpredictable weather patterns and extreme temperatures, preparation is key. Inspired by the resilience of early polar explorers, this project explores what it takes to survive in severe cold-weather conditions. It examines the evolution of the technical base layer, with the goal of creating the ultimate layering piece for the modern explorer.
Adidas Running / SS25
Designed for a new generation chasing natural highs through running. They are music lovers and festival goers, reveling in the exhilaration of the run and the freedom of the festival. From park runs at iconic events like Glastonbury to legendary DJs curating running playlists, we celebrate the shared euphoria and boundless spirit that both worlds inspire.
PEAK PERFORMANCE / SS22
Gone Exploring
A direction designed for the everyday explorer — those who move seamlessly between city streets and natural spaces. Inspired by the aesthetics and attitude of skate culture and streetwear, this concept speaks to a new generation who view the outdoors not as a destination, but as an extension of their daily lives. It’s for individuals seeking freedom — in movement, in mindset, and in style.
Just as skating offers escape through flow and spontaneity, the outdoors provides clarity and release. Both worlds share a raw, unfiltered energy, offering moments of peace, adrenaline, and self-expression away from the noise of the everyday. Gone Exploring merges the functional edge of outdoor gear with the cultural relevance of streetwear — creating adaptable, effortless styles that champion both performance and personality.
Every design choice is rooted in responsibility — from low-impact materials to thoughtful construction — ensuring environmental values are never compromised.
With relaxed silhouettes, modular layers, and a palette drawn from nature and traditional outdoor subcultures like scout uniforms, the collection invites movement and discovery. Utility details, recycled fabrics, and hybrid styling come together to form a wardrobe built for the urban wanderer — someone who turns every surface into a canvas and every moment into a mission.
Graphics blend 1950s-style cartoons, scout badges, and woodcut-style carvings to tell an offbeat, playful story that resonates with the modern streetwear consumer.
This is gear for the new everyday — where the city meets the wild, and where style meets substance.